The 30 Second Brand Test

Or, do the pictures match the words?

When you are branding yourself online, does your message match up with the visuals your visitors are getting? I think an effective brand “package” covers not just your slogan and your logo, but your message, and all the other visuals on your website as well.

Whether you have a fun, creative, serious, technical or *other* tone to your copy, check our your website. Do all the pictures, logos, slogans, and even the font convey that same feel?

When every aspect of your website works together, your branding is that much more effective.

Not entirely sure about your brand’s “feel”? Try this 30 second test from Conversation Marketing:

• Imagine you’re hiring your very first employee.
• Figure out three phrases that describe the perfect hire.
• Make sure they’re more specific than ‘fast’ or ’smart’

For me, when choosing someone for my team, mine are “creative/entrepreneurial thinking”  “extremely comfortable with technology”  and “Fun!”

What are yours?

[tags]internet marketing, branding, Rebecca Zwar, virtual assistant team[/tags]