How to: Use Twitter Lists as part of your social media strategy

Twitter is a busy place, and it’s easy to miss some of the great content that gets shared there every minute of every day. Twitter’s new feature, Twitter lists, are a great way to sort out people whose content you want to be sure to see. These might include industry experts, people who you know share great info all the time (either their own, or by retweeting), the Twitter accounts of tools or companies you recommend to your readers and clients (for example, I recommend following @Hootsuite on Twitter, because I love their service, and they will often share new features that have just been launched), or anyone else whose content you enjoy.

To get started setting up a new Twitter list for yourself, watch the following video to learn some of the in’s and out’s of using Twitter lists. And don’t forget, these are the kinds of social media tasks that can easily be outsourced to a VA, once you give them a good sense of your strategy for your social media marketing, and the types of content you want to be sharing with your followers. Your VA can do a quick check-in daily and preschedule content to keep your Twitter stream full.