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How to: Use Twitter Lists as part of your social media strategy

January 12, 2010 by Rebecca · Leave a Comment 

Twitter is a busy place, and it’s easy to miss some of the great content that gets shared there every minute of every day. Twitter’s new feature, Twitter lists, are a great way to sort out people whose content you want to be sure to see. These might include industry experts, people who you know [...]

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The Basics of writing articles for online marketing

December 12, 2009 by Rebecca · Leave a Comment 

Writing articles is a great way to increase your visibility on the web. Article directories (places you can submit your article, and have it picked up for syndication or reprint) rank very well in the search engines. And posting your own articles there means that you increase the number of places you can be found [...]

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7 tips for knowing what social media tasks to outsource, and when

December 2, 2009 by Rebecca · Leave a Comment 

Too many small business owners wait until they’re overwhelmed to start outsourcing, either because they feel they’re the only one who can do the job right, or because they fear it’s simply out of their budget.
The truth is that there are many tasks you’ll come across in your web-based business that do not fall within [...]

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Can you connect email and social media marketing?

November 30, 2009 by Rebecca · Leave a Comment 

While social media is a buzzword, most businesses are still using email marketing for a large portion of their online audience, and it is still quite effective. But can you combine the two? While “old school” email marketing is 1-to-many and “new school” social media marketing is 1-to-1, the two can actually work together very [...]

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Turn your Gmail account into a Social Media Managing Monster

November 27, 2009 by Rebecca · Leave a Comment 

If you’d like to be more active on your social media sites daily, but find that opening a multitude of windows and programs just gets overwhelming and so you miss out, check out these great add-on’s and widgets that can help you do more and be a social media monster, all from within your Gmail [...]

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I repurpose, you repurpose, we all repurpose, right?

I repurpose, you repurpose, we all repurpose, right?

November 20, 2009 by Rebecca · Leave a Comment 

Are you as big of a fan of repurposing content as I am?!? I hope so, because it can be hugely beneficial in your marketing efforts, both online and off.
Online, you can take a single article, and break it into several blog posts. You can then break these posts into several tips to tweet out [...]

Filed under Marketing Tech Coaching, Wordpress, blogs, how to use a VA for social marketing, internet marketing, social media VA, social networking · Tagged with , , ,

How online marketing is a lot like working out

How online marketing is a lot like working out

November 16, 2009 by Rebecca · 2 Comments 

I like running. It’s my quiet, me-time for thinking. And believe it or not, I actually enjoy doing squats (that might be more because I know how good they are for my butt!). But even though I enjoy it and know I should be working out most days, I get busy and it doesn’t always [...]

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Join me at the Summer Speaker Series

May 14, 2009 by Rebecca · Leave a Comment 

From May 18 – June 19, Erin Blaskie be featuring 30+ speakers on her Summer Speaker Series tour. Will you join us for an amazing event? Check out all the fantabulous speakers here: http://tinyurl.com/cdrrlj
I’ll be presenting on Wednesday, May 20, 2009
Using Blogging to Build Your Online Presence with Rebecca Zwar — 11:00 AM Eastern
With all [...]

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What comes first, the Twittering, or the Following?

What comes first, the Twittering, or the Following?

May 14, 2009 by Rebecca · 1 Comment 

Here’s a Twitter Tip video I created after I heard the same question over and over from clients, and then saw it posted by @unmarketing on Twitter. It’s something I see a lot of people new to Twitter struggle with, so here are some ideas to start you off strong on Twitter!
.

What do you think? [...]

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10 Habits of Super Efficient Social Marketers

September 12, 2008 by Rebecca · 4 Comments 

Nearly everyone that has jumped into social media has, at one point or another, realized it can be extremely time-consuming. That’s the nature of the beast.

But it doesn’t have to be. You just need a plan.

Here are what I consider the Top 10 Habits of those that use social marketing efficiently and effectively:

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