Get better SEO by tagging your photos and videos
February 1, 2010 by Rebecca · Leave a Comment
In coaching my clients (and in my Social Media Content Creation Kit) I encourage taking advantage of the power of already-created content, like YouTube videos, articles, etc.
I also have many clients and readers that would much rather record a video (or create a photo montage) than sit down and write up an article for their blog [...]
How to add snazzy social media icons to your site
January 11, 2010 by Rebecca · Leave a Comment
Do you have your social media profiles on your website? Hopefully so, because just like offering a freebie or free-taste on your website, it’s a great way to encourage readers to connect with you in a casual, non-salesy way. This lets them get to know you and your expertise without any pressure to immediately become [...]
It’s time to decide on your social media “flow”
November 20, 2009 by Rebecca · Leave a Comment
So what does that mean, exactly? I coach my clients to sit down and really think out how they want their blog content to “flow” out into the social media world – where does it start, where does it go next, how are all the sites connected, etc.
One big reason is that as social media [...]
How to: Integrate your RSS Feed Reader into your social media strategy
October 25, 2009 by Rebecca · Leave a Comment
In case you’re not familiar with it, RSS stands for Really Simple Syndication, which allows publishers of content to get their stuff out to anybody who wants it. A Feed Reader grabs any information you subscribe to and brings it to you in one place, making it easy to find good stuff and share it!
So [...]
Daily tools of an internet marketing VA
Ever wanted to peak behind the scenes and find out what tools a internet marketing VA uses daily? I’m here to share! It will vary between person to person, sure, but I’m willing to bet that the majority of these tools would be on other VAs list, so it’s a great place to [...]
5 tips for 95% email deliverability
September 20, 2008 by Rebecca · Leave a Comment
If you’ve spent time marketing online at all, you’ve heard the phrase “The money is in the list.” And in one sense, it’s absolutely true. You’ll make more money off a 1% conversion rate from a list of 10,000 than you would off a 1% conversion rate from a list of 100.
But if your conversion rate is 1% because half your readers aren’t even getting your emails, you have a lot of room to improve without having to make any other changes to your copy, product, website, SEO or anything else.
