Want some Practical Answers to your questions about the new FTC Guidelines?

February 11, 2010 by Rebecca · Leave a Comment 

Check out this quick edited version of a webinar from the Word of Mouth Marketing Association. They give some good, practical tips on staying in compliance with the new FTC Guidelines regarding the use of testimonials and other online marketing copy.
Practical Answers to Important Questions about the FTC Guidelines
View more presentations from Word of Mouth [...]

Get better SEO by tagging your photos and videos

February 1, 2010 by Rebecca · Leave a Comment 

In coaching my clients (and in my Social Media Content Creation Kit) I encourage taking advantage of the power of already-created content, like YouTube videos, articles, etc.
I also have many clients and readers that would much rather record a video (or create a photo montage) than sit down and write up an article for their blog [...]

Outsource And Be Rich: The Little-Applied Secret ALL Wealthy Entrepreneurs Use

January 25, 2010 by Rebecca · Leave a Comment 

Article Reprint from Fabienne Fredrickson
Let me share a big secret with you that all wealthy solo-entrepreneurs know: If you want to have an ideal business, work less and make a whole lot more, I can assure you that you CANNOT do it by yourself. You must outsource!
You know how I know this? Because for years, [...]

Creating a Google-friendly Sitemap

January 21, 2010 by Rebecca · Leave a Comment 

A very basic way to explain “SEO” or Search Engine Optimization, is that you are trying to make your site as easy to read and understand as possible for the search engines spiders. Ideally, you want them to visit your site regularly in order to update the search engine listings, you want them to be [...]

How to: Use Twitter Lists as part of your social media strategy

January 12, 2010 by Rebecca · Leave a Comment 

Twitter is a busy place, and it’s easy to miss some of the great content that gets shared there every minute of every day. Twitter’s new feature, Twitter lists, are a great way to sort out people whose content you want to be sure to see. These might include industry experts, people who you know [...]

How to add snazzy social media icons to your site

How to add snazzy social media icons to your site

January 11, 2010 by Rebecca · Leave a Comment 

Do you have your social media profiles on your website? Hopefully so, because just like offering a freebie or free-taste on your website, it’s a great way to encourage readers to connect with you in a casual, non-salesy way. This lets them get to know you and your expertise without any pressure to immediately become [...]

Making sense of your Google Analytics

January 5, 2010 by Rebecca · Leave a Comment 

Knowing what people are looking at on your site, and what sites and keywords are bringing them to you is very important in being able to improve and increase your traffic. But how do you spy on your visitors? Install an Analytics service like Google Analytics. Having some sort of tracking and analytics system on [...]

How to: Set up your All In One SEO plugin for search engine success

December 27, 2009 by Rebecca · Leave a Comment 

While I love Wordpress, it’s not all that search engine friendly right out of the box. But with a little bit of tweaking (and the help of a plugin or two), you can really set your site up to rank well and get the search engine spiders to visit regularly.
There are lots of SEO (search [...]

The Basics of writing articles for online marketing

December 12, 2009 by Rebecca · Leave a Comment 

Writing articles is a great way to increase your visibility on the web. Article directories (places you can submit your article, and have it picked up for syndication or reprint) rank very well in the search engines. And posting your own articles there means that you increase the number of places you can be found [...]

7 tips for knowing what social media tasks to outsource, and when

December 2, 2009 by Rebecca · Leave a Comment 

Too many small business owners wait until they’re overwhelmed to start outsourcing, either because they feel they’re the only one who can do the job right, or because they fear it’s simply out of their budget.
The truth is that there are many tasks you’ll come across in your web-based business that do not fall within [...]

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