Check out this quick edited version of a webinar from the Word of Mouth Marketing Association. They give some good, practical tips on staying in compliance with the new FTC Guidelines regarding the use of testimonials and other online marketing copy.
Practical Answers to Important Questions about the FTC Guidelines
View more presentations from Word of Mouth [...]
It’s a one-of-a-kind event … yet couldn’t be more timely!
Whether you admit it or not, the word resolution goes hand in hand with the start of a new year. Whether you make your resolutions in the form of business goals and priorities, or actual resolutions …. By mid to late January, you’re likely tired of [...]
Article Reprint from Fabienne Fredrickson
Let me share a big secret with you that all wealthy solo-entrepreneurs know: If you want to have an ideal business, work less and make a whole lot more, I can assure you that you CANNOT do it by yourself. You must outsource!
You know how I know this? Because for years, [...]
Knowing what people are looking at on your site, and what sites and keywords are bringing them to you is very important in being able to improve and increase your traffic. But how do you spy on your visitors? Install an Analytics service like Google Analytics. Having some sort of tracking and analytics system on [...]
While I love Wordpress, it’s not all that search engine friendly right out of the box. But with a little bit of tweaking (and the help of a plugin or two), you can really set your site up to rank well and get the search engine spiders to visit regularly.
There are lots of SEO (search [...]
Writing articles is a great way to increase your visibility on the web. Article directories (places you can submit your article, and have it picked up for syndication or reprint) rank very well in the search engines. And posting your own articles there means that you increase the number of places you can be found [...]
While social media is a buzzword, most businesses are still using email marketing for a large portion of their online audience, and it is still quite effective. But can you combine the two? While “old school” email marketing is 1-to-many and “new school” social media marketing is 1-to-1, the two can actually work together very [...]
Are you as big of a fan of repurposing content as I am?!? I hope so, because it can be hugely beneficial in your marketing efforts, both online and off.
Online, you can take a single article, and break it into several blog posts. You can then break these posts into several tips to tweet out [...]
As some of you may know, my ex-husband passed away over the summer. That was a strange experience for me, as we hadn’t been close for a while, but I was connected with him on Facebook, joined the Memorial Group that some of his friends set up, attended the funeral, etc.
In browsing through the Facebook [...]
I like running. It’s my quiet, me-time for thinking. And believe it or not, I actually enjoy doing squats (that might be more because I know how good they are for my butt!). But even though I enjoy it and know I should be working out most days, I get busy and it doesn’t always [...]
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