A spring cleaning challenge for your marketing – part 2

May 3, 2010 by Rebecca · Leave a Comment 

Last Friday, I gave you step one of my 2 part Spring Cleaning Challenge for your online marketing. If you didn’t see it, check out Part 1 here:
Hopefully, you’ve taken the time to go through and do that. Not only is it just good practice to look through your site every so often, it may [...]

Wordpress Privacy – Don’t Shoot Yourself In the Foot!

March 14, 2010 by Rebecca · Leave a Comment 

Today’s tip is going to be super-simple to implement, if it’s even necessary for your site. But it’s one of those really simple, but REALLY important things that if done wrong, can have major consequences on your search engine traffic (or lack-thereof).
You may not know it, but in Wordpress, you can actually tell the search [...]

Deepen connections by greeting visitors by the site they came from!

March 10, 2010 by Rebecca · Leave a Comment 

Have you ever wished you could create a personalized message for readers that came from a certain site? For example, if a reader clicked through from Facebook, would you really like to suggest that they check out your fan page? Now you can! WP Greet Box is a Wordpress plugin that can identify the site a new [...]

Managing your Membership Site

September 12, 2009 by Rebecca · Leave a Comment 

Membership sites are a great way to create passive revenue in your business, or build a community of raving fans. They can offer an affordable way for people to try out your content or coaching programs, or you can use them as a free way to build a community and your list. I’m actually using [...]

Shift Happens

December 18, 2008 by Rebecca · 2 Comments 

Wow!
So what does it all mean to me?

The human race is amazing! And potentially terrifying.
One person can’t succeed alone. You must outsource, network, accept change, learn, grow.
I’m not a second-class citizen because I don’t have a college degree. I’m more up to date and educated on what is currently working, and what changes are [...]

A notch in the efficiency belt for VAs

September 16, 2008 by Rebecca · Leave a Comment 

Yesterday, Read Write Web reported on a study done by Awareness Inc, showed nearly 70% of businesses allow their employees to use social media applications during business hours.

While I think web 2.0 and social media can be a fantastic resource for businesses looking for a new way to get the word out, are these employees using it as a business tool? Having spent time in the corporate world, I have to think these employees are hopping on Twitter, Facebook and YouTube for personal play-time.

10 Habits of Super Efficient Social Marketers

September 12, 2008 by Rebecca · 4 Comments 

Nearly everyone that has jumped into social media has, at one point or another, realized it can be extremely time-consuming. That’s the nature of the beast.

But it doesn’t have to be. You just need a plan.

Here are what I consider the Top 10 Habits of those that use social marketing efficiently and effectively:

Let’s Start a Podcast – Part Three – The Equipment

August 30, 2008 by Rebecca · Leave a Comment 

Now you know what direction you want to take your podcast, it’s time to get technical. What equipment do you need? Surprisingly, you don’t need an entire sound studio in your basement, just a few key pieces of hardware and software will do the trick.
Microphone: Radio Shack offers a simple $20 microphone that will still [...]

Let’s Start a Podcast – Part Deux – The Keys

August 30, 2008 by Rebecca · 1 Comment 

How do I get started? Here are a few tips…

Pick a subject matter – this one is pretty obvious. Talk about what you know, what you want to communicate, etc.
Come up with a catchy title – think like a radio show producer. Find a title that makes people want to listen
Take some time to pick [...]

Let’s Start a Podcast – Part One – The Basics

August 30, 2008 by Rebecca · 1 Comment 

So, what is a podcast?
Simply, it’s an audio file that is set up on an RSS feed. Whenever a new podcast is published, subscribers automatically get the file delivered to their computer (unlike a standard link to a regular audio file, which you have to find and download on your own). Bud podcasting goes beyond [...]

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